Cut to the chase, let’s answer right away the question: who created the brand Comme des Garons? We owe this to the avant-garde Japanese designer Rei Kawakubo. It was in 1969 that he created the Comme des Garons brand (“as for the boys” in the UK) in Tokyo. Today, we’re going back to the birth of this brand, how it was born, how it became famous and how it evolved, while giving some elements of its history and a little bit of its particular style.
The roots: from Tokyo to the avant-garde
Rei Kawakubo was born in Tokyo, Japan, in 1942. After a stint in art and literature, she has worked for a textile company, then started to work as a stylist in 1967, the year of birth of her independent Comme des Garons, in the front row of the music scene in London, the United Kingdom hearing of Tous les garons et les filles, All the boys and girls by Françoise Hardy, is the inspiration of her brand. As already occurred, almost from her birth, a new way of thinking was born: don´t follow the trend but fight it.
We don´t like comfort and we want to fight the concept of the normal body.
The birth of a very new brand.
International evolution and assertion
Like Givenchy and Chanel, Comme des Garcon also became immediately a cutting-edge house. First clothing stores opened in Tokyo in 1975, then, in 1978, the brand launched its menswear line. The internationalization began: in 1981, a Comme des Garcons collection was shown in Paris.
What distinguishes the brand:
- Unusual volumes, deconstructed silhouettes, a dark, often black, color palette.
- A United Kingdom name, although a Japanese brand, which already speaks to a blending of cultures.
- A practice that rejects easy seduction, preferring reflection and questioning.
Over the decades, Comme des Garçons has not limited itself to clothing: accessories, perfumes, collaborations, pop-ups… the brand has invested in various territories.
Why this brand matters and what it symbolizes
The question of who created the Comme des Garçons brand thus finds a clear answer: Rei Kawakubo. But beyond this answer, a larger dimension emerges.
The brand symbolizes:
- A break with fashion norms;
- The affirmation of an unconventional aesthetic;
- The idea that fashion can be a field of experimentation, an art rather than a simple product.
For instance, the brand was one of the first to open “guerrilla stores” or pop-up shops, a trend that would quickly become the norm years later. In addition, Comme des Garons has had an impact on generations of designers.
News and digital presence
How to visit the brand, its collections, their various lines, their catalog, their shops? Go to the official site https://commedesgarconss.co.uk Visit this site to discover the women’s and men’s lines, accessories, collaborations and novelties. Today Comme des Garons continues to be its own little rebel iconoclastic spirit but is an internationally renowned brand. The house never ceases to surprise and innovate.
In conclusion: key takeaways
In summary:
- The Comme des Garçons brand was created by Rei Kawakubo in 1969 in Tokyo.
- Its mission was to challenge conventional fashion, exploring new shapes, fabrics, and concepts.
- It has grown into a global player, while remaining true to its original vision of being different.
- If you’re wondering who created the Comme des Garçons brand, the answer is simple and powerful: Rei Kawakubo.
- The website commedesgarconss.co.uk is an excellent starting point for exploring its world.
Always in this positive, smooth, middle of the road, relaxed tone, you have reached a complete, authentic, understandable intro to the owner of the Cetgem marque. Do you want a summary of the primary flagship lines, collaborations, or style of the fashion designer: How about I do it?
